I make a lot of judgement calls in my online business, judging the work of other people.  We all do that, I guess, although perhaps in different ways.  We critique a sales page, a video or a trial version whenever we are deciding whether to buy a new information product or software application.  We assess what is good or ineffective when we do our competition analysis of the [1] website design of others in our niche.  We also critique the writing of our writing team or those to whom we outsource article marketing.

I create all of my articles about Internet marketing (including article marketing) myself.  But I often buy the work  of others for many of the other niches in which we compete.  In addition, I average about two dozen unsolicited articles per day from other marketers who want me to publish them on my sites in some of those other niches.

I have learned from having wasted too much money.  I have found the best of the best, finally, and I have trained them.  Their work never needs meaningful editing, so I pay them what they actually deserve.  However, of the unsolicited articles…I reject a substantial majority even though they come to me as free content.

I thought that it might help other marketing writers to know why I am more likely than not to refuse to publish the articles that they send me.  Here are the most frequent reasons for my rejections:

*  The articles don’t make sense in English.  Any language, of course, is composed of its vocabulary and its grammar, and it is difficult to master both by taking a few years of apparently inadequate instruction.  Someone may write extremely well in his or her native language, but it is a very rare person who can write well in a second or third language.  A far better choice would be to hire a native speaking editor.   

*  The articles are submitted in the wrong category.  I receive articles about subjects that simply make no sense for publication in a blog that has a theme such as the one to which the writer has submitted.  I have a business blog to which people submit suggested articles dealing with plasma televisions or planning your daughter’s wedding.  All the writers have to do is to put a business spin on their idea, somethat that could often be done with a little rewriting and an extra paragraph.  One could author an article about how to build a wedding planning business and cover many of the same topics as the article about planning a daughter’s wedding.  A web author could switch the things to look for in a plasma TV to the best features in a plasma monitor to be used in business video presentations.  While I won’t guarantee that I would publish those articles, they would certainly make more sense than would the actual articles I received.

*  The articles are not well spun.  I have spun articles for many years, so I can usually recognize within a paragraph or two if an article has not been well prepared for spinning.  It does me no good as a webmaster if I publish an article that may be published in fifteen other sites.  Under the best scenario, my traffic is going to be reduced to about seven percent of what it might have been if I had published a genuinely unique article on the same subject. 

Those of you who understand these problems should quickly see the solutions.  Either write well in your targeted language, submit your article to the correct niche and use strict spinning standards, or contract with a [2] skilled web article writer who is well versed in Internet marketing.