When you are starting to publish your articles to [1] article directories, you must stop for a minute and consider the technique that you intend to use. While you might just avoid this step wholly, for the best results, you absolutely must have a plan.

Basically, one of the most important reasons why a plan is mandatory is simple : Depending on where and how you publish your [2] articles, your results are going to be different.

first though, you want to consider what you need to gain out of your [3] article marketing efforts, and in that regard, you have 2 decisions :

1: Traffic

2: Backlinks

If you are looking to gain traffic, then you need to recollect that the concept you are operating on is to drive traffic to your article first, and then channel it from there to your website ( thru the backlink ). Of course, if you’re instead looking to just gain backlinks, then all you want is to ensure that you have that backlink pointing back to your site.

With this under consideration, what takes place when you wish to publish the same article to multiple directories?

For one thing, some directories may not permit it. An ideal example of this is eZineArticles, which insists the article be released first on their index, before being published on any others.

However for the most part, if you were article marketing for backlinks, then publishing multiple copies of the same article onto various directories would suggest - yes, more backlinks!

In that scenario, it is simple to understand why publishing the same article more than once is definitely a smart idea, but the question we have got to ask ourselves now is : What about article marketing for traffic?

Sure, you could do the same, but if that were the case all that you’d have is a number of articles competing with one another for exactly the same market share. Rather than this, what some marketers do is change the backlinks a little so that there’s one ‘original’ article, with the backlink pointing to your internet site, and then many ‘copy’ articles having a backlink which points towards the first.

By doing this, you’ll be boosting the SEO value of that original each time you publish the ‘copy’ articles. Thus, you will be able to channel more traffic to it, and at the same time, gain more traffic from it.

useful trick isn’t it? Truthfully, it might be surprisingly dynamic if used right.

Do not forget to take under consideration the rules and regulations of article directories though. If you like, publish first on eZineArticles, just to satisfy their requirement, and then after it is up there, go on and publish some place else.

Keep to the guidelines, and use this strategy cleverly so that you are able to get better and better results.