An Updated ARTICLE MARKETING Report:
From One Gutsy Online Work At Home Professional to Another

During a recession like this, learning about how to make more money is always the most rewarding experience for any business leader.

How does this happen? Low and behold, it is no surprise that the absolute top way that is encountered for the manager to make a difference is [1] to publish and market a book and become a bestselling author.

Wonderful, you’ve made the decision to publish and market a book. Congratulations, success is in your future! A book can give you credentials and help you to draw more customers to your business. If such things are your only reasons, then it would be important to learn to market your book fast. But you might miss one of the best reasons for having a book if you just concentrate on getting it done fast. That reason is to make money

The quick and easy way to attract more recognition and clients is “slowing down and taking the time to create a bestselling business around your book”, says book business expert DrProactive Randy Gilbert. DrProactive says you will end up with a higher profits, an outstanding book, and a passive income far in excessive of what you would have otherwise made with just a book.

DrProactive calls it a “bestselling business,” because it can make you a bestselling author and a millionaire at the same time. Learning [2] how to write and market a book and creating a business around it at the same time is critical.

No matter what subject your book is about, there are several ingredients that are helpful when marketing your book. Some features are absolutely necessary if you want to sell enough books to make it a bestseller. Everyone knows that in order for your book to be sold in retail stores, it must have an EAN barcode, an ISBN number, and certain bindings and features.

However, if you add certain less well known features to your book, you will hugely expand your book’s marketability. For instance, almost every New York Times Bestseller has certain features and it would be wise to incorporate them into your book so that you improve your chances of being one of them too.

Below are 7 of the top book features that will make your book much easier to market and promote to bestseller status. When you incorporate these features into your book from the beginning, your book will have an enormous advantage over the other books on the shelf.

Feature 1 – Pick a powerful theme and build it out. Give your book a zesty title that grabs attention. Outline your book and be specific with what you want in it so you attract the right people. Don’t just grab a bunch of your best ideas and slap a cover on it. You may get a book written quickly, but it probably won’t sell very well. You want something that you (and others) will be proud to promote.

Feature 2 – Get stories from people other than yourself and you will be viewed as the expert of experts. Ask people to share a personal story in such a way that it has a self-help element. You’ll reach many more people with stories that teach the reader how to apply a lesson to their own problem than just a dry list of instructions. In every story, you should mix in Tips, strategies, insider secrets, specific examples, and important resources, whether they be from you or someone else.

Feature 3 – You can build in marketing value by quoting the top people in your field. Each quote should be selected to fit in the topic and message of that chapter. Consider using quotes from “live” people who might be flattered enough so that they tell others to buy it and help with promoting your book to their customer list. They may even purchase books directly for their special clients and colleagues.

Feature 4 – Be proactive in asking for interviews and testimonials, and selecting a great person to write the Foreword of your book. Use interviews with experts to get topical examples for your chapters of the book, and get audio or video clips to use for promoting. These interviews and endorsements will add credibility to your book.

Feature 5 – List all of the people and organizations who helped in creating the book. You might also seek a corporate sponsor who might fund some of the expenses in exchange for a prominent mention in the book. Finding a partner to sponsor you in your book promotion is often very beneficial.

Feature 6 – Your book will be much easier to read and reference if you include an index. This is often an overlooked feature, however it makes your book more saleable to libraries, which of course is a huge buyer of books and will increase your reading audience..

Feature 7 – Create a resource section with a topical rolodex. List numerous agencies, organizations, associations, services, and other professionals related to your book’s subject. This feature will help increase your audience, and give those listed in the rolodex a reason to help you distribute and promote the book.

Extra Feature – Have a bibliography in your book. Many people want to buy copies of books that reference their own book in a bibliography. Also, it makes your book more attractive those doing research. Be sure to include the books from any experts who contributed stories, interviews, or examples.

ACTION STEP:

Add in as many of the above features as possible to your book. Especially focus on the features that get other people involved in your book, because the more that you involve others and promote them, the more likely they will help you in promoting your book… it is called the Law of Reciprocity and it works like a charm.

If you want to study [3] how to market a book so that it makes money and makes you a bestselling author, then follow the formula that the top 1% use to successfully achieve that goal. Make a decision to use the Key Factors outlined above and keep your eye on the ball, and you’ll knock it out of the park