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Archive for 08/09/2009

Increase Your Online Sales Via Article Marketing

What is the best way to increase your online sales? How can I promote my website for free? What are the benefits of article marketing? Does article marketing work? These are questions that I am asked on a regular basis and are questions that I will be answering in this article.

I am a businessman from the UK who has various websites to promote the services that I provide. I am involved in providing online guitar lessons for beginners as well as with a company that offer a DVD duplication service. I have always been interested in trying to gain as many visitors to the websites as possible, through ethical means. Originally I entrusted the help of other people as I was not exactly an expert in web promotion or web marketing. As it turned out neither were they, despite their claims of being an SEO expert.

After some particularly bad experiences with these so called experts of the SEO industry and after wasting a great deal of money I decided to attempt to educate myself on the art of web promotion. This was about seven years ago and one of the first things I was to learn was about the power of article marketing. I started to write articles and was astonished with the results, I was gaining additional traffic that were coming directly from the articles and the websites were also obtaining higher search engine rankings.

Article marketing has stood the test of time and is still as beneficial today as it was seven years ago. The main thing that I like about writing articles as a form of web promotion is the fact that it is free!

I aim to write an average of one article per day and have managed to do this for the last two and a half years, the results speak for themselves.

The 5 Best Article Marketing Websites

Are you interested in web promotion and web marketing? Have you discovered the power of article marketing yet? Are you attempting to attract additional traffic to your website? Are you hoping to make a lot of money online via your website. Now I am not sure how you have answered these questions, however I would have answered yes to all of them. Taking my last eight years of experience, I truly believe that writing articles is one of the best, if not the best forms of promoting a website and in this article I am going to write about what in my opinion are the best five article marketing websites to submit your articles to.

I have been writing articles for eighteen months and I must say that I aim to continue writing more articles as a way of promoting my own websites for many more years to come. This is because it has done wonders for my own sites and also because it is a form of free web marketing. I would strongly advise any person who is looking to gain more traffic to their sites to commence writing articles asap. As a rule I attempt or have a goal to write an average of one article per day. On certain days when I have more time or when I am in the mood for it, I write a lot more than just one, my record thus far has been seven in one day.

In every day life I am involved with various products including DVD replication and a service offering cheap calls.

By way the best article marketing site has to be EzineArticles. It is important to be clear about their guidelines when submitting to this site as they do not accept any old rubbish, which of course has to be a good thing.

I also submit to articlealley, articledashboard, goarticles and ideamarketers.

Searchwarp used to be a favourite of mine however no longer appears in the top five.

Buzzle is another article directory that I have heard is particularly good. I have yet to submit to this site but am likely to in the near future.

The Things You Can Do With PLR Articles

With less than 15 to 20 cents per article, PLR, or known as Private Label Rights, articles can easily be purchased from the Internet. These articles can be useful in making your website more interesting to the visitors, and also improving search engine optimization since search engine loves quality contents. PLR articles can be purchased either in packs or membership, and you almost have all the rights to use them as you wish. The biggest advantage of using PLR articles is you do not need to link back to someone’s website whereas using free reprint articles require you to link back to their website.

Use the same content more often. When you purchase PLR articles you aren’t limited to simply placing them on your website. You can do so much more with PLR articles to increase your profits. You can create a newsletter, ebook or mini-ecourse by using several articles. Another alternative is to take a single article, break it up into different sections, and place blurbs on your website. It is always great to think outside the box! This will produce far more in profits than sticking to the conventional ways of utilizing PLR articles.

Without losing the meaning, it is recommended to rewrite the articles especially when you are planning to submit them to article directories. Modify the articles according to what you have planned to do with them. For instance, if you just want to place the article on your website, you can get away with changing anywhere from 25% - 50% of it. However, if you are planning to submit content to an article directory, it needs to be completely rewritten as your submitted article will be manually reviewed by human.

Do not worry about rewriting articles yourself. Rewriting your articles can be achieved by someone you hired. It usually costs about 3 to 5 dollars per article. It is very possible to hire a rewriter for a lower enough price that you still receive a substantial savings on the PLR article pack.

Another alternative is to simply gather some PLR articles that have the same subject, and then make them into a mini e-course which can be used to gather opt-in by turning it into a PDF document and giving it away to your website visitors.

You may worry that several websites have been using these articles too. However, the good thing is that these articles can be rewritten or modified slightly to go well with your selected subject, keyword densities, and then published as original content. Remember, you can utilize these articles as you wish since all rights belong to them are given away to you. Some PLR articles providers offer membership with limited number of users, and this will help to make sure not many people can be given access to the similar articles.

It’s very common for PLR users to use articles on more than one site. An example: to buy PLR articles that cost $100 per month, $100 a month spread between four to six sites comes to only $1200 a year, which is an affordable business investment compared to the cost of hiring your own writer, which usually cost $10 to $50 per article. Only stay with the PLR articles provider who controls the articles quality. So, make sure to take the time to check the content quality when choosing PLR articles providers. Quality PLR articles with well-written and carefully-edited are usually well worth every single cent of the monthly fee.

3 Things To Know When Submiting Articles To Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.

With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, article submissions and publications are also getting popular.

Today there are alredy many tools and services that can make the whole process of article submission realy easy. Though this is invaluable in getting the contents more exposure, which is only half of the story.

Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them.
There are many benefits of article writing, mainly it will help you brand yourself, generate new leads and promote your business with increased backlinks optimization.

The only reason why you writing articles is to educate your readers. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.

All you need to do is capture the attention and curiosity of your readers and how to make them click to the resource box link so they visit your site. That can be done when you write more content.

2. Failing to maximize the promotional opportunities of article marketing.
You already know that published articles can help you to get more and more backlinks to your site. But do you have an idea that more visitors and higher search engine positions can be the result of submiting the same article?

Insert your keywords in the article. Just make sure you are not overdoing them. When you can use anchor texts, your marketing campaigns will become more effective.

Now that many article directories can not support that.

Remember it is not only about making backlinks to your website. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Improved search engine rankings can have great benefits.

Understand that doing these things will not make you rich overnight. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.

3. Publishing content that does not help your readers.

Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Guess what? Not all article banks and directories are going to accept your content automatically. Most of the time they have specific guidelines on articles that are accepting.

When you write articles that even the directories will share with other publishers, your efforts can double or tripple very fast. All you need to find a publisher with thousands of reader and it can increase your success almost overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. That being sai you need to obey the rules, spellings, dong the research or outsourcing the whole artcile writing to a ghost writer.

In the end, it will be a choice you need to make yourself. You will notice nice boost from increased backlinks to your website. Or be happy from big exposure only by taking little time writing better quality article contents.

That will be your decicion to make. You do not have to know about the fact that article you have submitted to the article directory will not have the same exposure like targeted content written for specific group of people.

When you understand the differene between two two it will help you to know what type of articles you should produce and submit.

Introduction to Article Marketing

Article marketing is a brand new game of the web that demands that you are an expert at integrating smart and clever keywords that serve to make a user experience more simplified while searching for the right articles. This practice will also significantly advance your hopes of getting your articles into the right hands. 

Why is this the way to go?

1. You’ve targeted your article for the chosen audience.

2. The quality of the article will fabricate a certain confidence among your readers that you are an authority in the field. 

3. Submitting your articles to directories is usually free and your articles are expected to stay forever unless they get deleted owing to reasons that are beyond your control. 

More often than not readers are scanning your articles because the reader was interested in the topic your article covered and found your article through a web search.  With this in mind, how can you improve your Article Marketing strategies?

The first three to five words of your article title are often what will make you or break you in terms of efficient article marketing. That’s why you need the help of a keyword research tool. Overture.com and “Google Suggest” are among the most effective tools out there that supply you with what searches are the most common in the big search engines.  

This cuts down on wasted words that could have otherwise come handy to magnetize the traffic and boost your chances of effectual article marketing.

It’s important to keep in mind that there are also No-No’s that you need to follow to the letter:

1. Reduce or completely stop using garbage characters like quotes, tildes, and asterisks that make it more difficult for search engines to omprehend the title of your article. 

2. You will fail if you spam search engines as search engines use heavy filtering of bad behavior.

In the end, make sure you fully understand the practice of keyword search to ensure that the titles of your articles look smart and intelligent in the world of article marketing. You will be compensated with substantial amounts of passage to your articles and website.

Article Marketers often use tools associated with Article Directory type sites because Unique Articles can drive massive amounts of visitors to the affiliates review websites.

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