SEO Copywriting - What to Look For

20/08/2009 by FeedCrazy.

When you’re developing your website, it’s an imperative that you look for a writer with SEO Copywriting skills. SEO Copywriting, as in other copywriting disciplines, has its own set of requirements. For one, it requires keyword usage, which isn’t required in any other writing disciplines. SEO Copywriting also demands that the text be specifically designed for the computer screen. If you’re looking for writers who can provide the content of your website, below are things you should expect.

Proper keyword usage

What really sets online articles from other pieces of writing is its keyword usage. It’s impossible and downright practical, for example, for a web article about cats not to mention the words “cat” and “cats” in them. The principles of SEO Copywriting rely heavily on the usage of these keywords. As a client, you have the right to specify how many times certain keywords should be used within an article. You can also specify where you want these keywords to appear within the text’s body.

Good online article writers should have no trouble inserting these keywords “naturally” within the article. The keywords inclusion should not break any grammatical rules. Neither should the keywords appear like sore thumbs within the article. They should look like they weren’t forced to be used in the web content you’re placing on your website.

Article relevance

You can give a keyword like “cat nips” to your article writer, but it should be totally up to him/her how s/he is going to use this keyword in an article of a specific word-length. It will also be helpful if you instruct your article writer to specifically write the article around “cat nip” as a subject matter. Be very clear about this, and explain that you’re developing a website about cat or pet care.

Good article writers, even if they’re not pet lovers themselves, would be able to gather enough research about choosing proper cat nips, for example, to pull off an informative article about cat nips for your readers. Experienced web content writers will also use the “you” pronoun (as if s/he is speaking to the readers themselves) when they write the articles. This seems to be the trend, nowadays, because apparently, readers like it when they can “connect” with the text.  

Well organized information

SEO copywriters should also know how to present their information on the webpage. Like journalistic articles, the most important parts should always appear in the first paragraph of the article. This will give your readers an idea about the articles whole content. Unless your article writer does this, your readers will get intimidated by the huge chunks of words on the page. Unlike other types of writing, online articles need to be very straightforward. This is also called the inverted pyramid writing format, because the gist is at the beginning.

The succeeding paragraphs should then discuss each major point separately. This will help the readers scan through the articles with ease. If you want, you can also ask your article writers to use subtitles so that every major point is marked out. Because the conclusion or summary is already at the beginning of the article, no concluding paragraph is usually included in web content.

Proof read with care

Good article writers always proof read their works. If an online web content writer submits work that’s grammatically incorrect, or has typo errors, feel free to look for other writers. You wouldn’t want these flaws in your website. Careless errors like this turn away online readers.

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