You’ve acquired some PLR content. But while avoiding roadblocks, how do you use it to best advantage? Search engines are programed to give relevant results to surfers. To do that, they have to scan over the contents on the page followed by a lot of other things. If you think that having the same content on two different sites gives you two chances to be ranked high in the results, think again. They got wise to that trick a long time ago.

Duplicate Content Penalty

Search engines have complex algorithms that can be hard to reverse engineer. But one thing is certain: if the exact same content is used across multiple websites, you can suffer a duplicate content penalty. Rewriting PLR content is the best way to deal with that problem. It might take a little more work, but it’s a sure bet.

How Much Change Is Needed

It’s difficult to know exactly how much to change, but even changing only 10% of the content can easily put you in the clear. Changing only 50 words out of a 500 word article, is less than one paragraph’s worth over all. Pretty easy.

Make It You

Tailoring content has another advantage. By modifying the PLR article to something that sounds more like how you would write, you can give your website a unique ‘flavor’.

Set Yourself Apart

When you do that with a number of articles, you are guaranteed to differentiate your site from your competitor. Because you are the one person in the world with that unique content, that will keep vistors and customers loyal. Considering there are quite a few actors in the world, but there’s only one Harrison Ford.

Starting from a blank page is much tougher. To re-write PLR content is a lot easier than to write from just a topic idea. Changing a phrase here or an example there is easy and the writing that’s already on the page stimulates you to think of alternatives.

Creating Backlinks

To avoid a duplicate content penalty and make it your own it’s much easier and quiker to alter high quality private label content, than it is to fix up junk. In a matter of minutes you can polish good chrome to a shine. If it’s totally rusty, you could take an entire day rewriting your private label content!

Many Sources Of PLR