Calling all publishers, journalists, editors and freelance writers. It’s time to create more life into your copy. Turn your text into active pieces that spark measurable debate and that allows you to engage with your readers mind and soul - we’re talking a precedent

As it was in the beginning

Freelance Writers have for many years relied on emails to get feedback from their readers and although email has opened up this method of communication it is still time consuming and difficult to process with only a tiny amount of the received letters ever being used.

As well as being an overhead for the publisher, it can also be an unrewarding medium in terms of the amount of effort required and response that is received, just consider the number of letters that go unoticed and unpublished.

As it is now

The Internet has brought new channels of feedback and has opened up opportunities that allow us to challenge traditional methods. The Internet is now a mature technology, no longer the preserve of the new fad brigade but a technology that has been embraced by a huge mass of population, young and old alike and it allows us now to think of the way things are done. Newspapers, trade journals, magazines and ezines now have the opportunity to change the mental process.

Readers like to have the opportunity to give feedback and traditionally they may have composed a letter or sent an email or written a comment. Emails make feedback easier but it still takes time to craft an email and time for the majority, is what they haven’t got.

Although interesting a feedback page or a list of comments are at best a snapshot of views or an neverending unmanaged list of comments; a well crafted and well written letter on any given subject may hold the view of the minority, or the majority but due to the free text form it is difficult, or near impossible, to measure.

As it should be

Now consider the advantages of linking articles to online surveys where as a writer you will have the ability to obtain valuable feedback from your readers and in a form that can be easily measured. Just as important as you communicating with your enquirers is giving your readers a way to feedback with you where they know it will count.

Want a snapshot of opinion? Did they like what they read? Did your [1] readers agree with what was said or do they take the opposite view?

Now it’s easy

In the past it would have taken considerable toil to design, publish and collate, a process that was too long winded and justifiable only for the niche and important topics.

However, using sites like www.surveygalaxy.com surveys and questionnaires can be created and printed via the Internet by anyone who has a pulse. Professional looking questionnaires and surveys created in minutes make the perfect complement to articles that prompt opinion and debate.

The advantages over letters, e-mails and comments are that with online surveys all the feedback gathered is properly put together and easily measured with sites like [2] Survey Galaxy providing you with real time polls and charts that you can either keep to yourself or share with your readers.

It can even be complementary to sending an email

Link each article to an online survey and not only extend the life of the article as people have a channel to express their views, but involve your readers in the discussion where they now know their feedback will be counted.

You think people will still want to send an email? - no problem - include the facility within the survey and get the best of both worlds.

It’s quick, low cost, and easy to do; it will empower and engage the reader, provide first class feedback and having established a communication channel you then have the opportunity to promote other related articles.

Try it now and register your opinion of this article here:- [3] How To Maximise The Life Of Your Articles